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Your new brand strategist, helping you explore modern consumer brands and product trends.
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New from HYPER & Vaan Group
A few thoughts on building a brand around *your* niche
Plus, the best longform rollout strategy we've seen recently
This year had it all: Jacquesmus in Saint-Tropez, Heineken's Boring Phone, how Bandit stole the show at the Olympics, and more.
50% off all HYPER reports, plus our gift guide for brand owners
ComplexCon scene report, tech pack sketchbooks, and god knows what else
A gallery of the best packaging from consumer brands around the globe. All in one place.
Creative muses, music as the community builder, making your product larger than life, and more.
Six ways to use reference points in your work, and a tangible exercise to try with your work.
A guide to developing your own merchandise
Learn how to leverage core themes of your brand and apply them to consumers online.
The story of how we helped Fermat Commerce make the hardest capsule collection in B2B marketing
