Your new brand strategist, helping you explore modern consumer brands and product trends.
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A few thoughts on building a brand around *your* niche
Tactical insights on how to leverage color and maximalism
How primary colors are becoming the de-facto palette for brands
Pasta playlists, matte white packaging & chefcore
Product launch briefs, packaging survey results, plus an image pack from DTS
+ the role of discounting, the survey on packaging & more