The 2025 Home Goods Trend Report

Friends and fellow builders —

We’re ripping into 2025 with a new report, and if you're into home goods and design, you'll love this one.

We teamed up with Vaan to break down how home brands are evolving—from the way people shop for furniture to the rise of home influencers shaping what’s in.

Here’s what you’ll get inside:

• A look at how home design has shifted over the years (from Eames Lounge Chairs to modern statement pieces)

• The biggest challenges brands face today as homes become a form of personal branding

• What’s working for home brands online—from smart website tactics to community-building strategies

• The rise of home creators and how brands can work with them

• The shift toward bolder, more playful design and why minimalism isn’t the default anymore

• How brands are using lifestyle marketing to sell more than just products—selling an aesthetic, a feeling, a way of living

• Why timeless pieces still win, and how brands strike the balance between trends and longevity

• A curated directory of home brands doing things differently

If you work in home goods, design, or just love this space, you’ll want to read this.

Grab the report here.

Let us know what stands out to you. Always down to talk shop!

Oren & Clayton ❤️ you