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Your new brand strategist, helping you explore modern consumer brands and product trends.

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Featured Posts

A Report on Luxury, Online

New from HYPER & Vaan Group

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A field guide to mastering creative operations

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A new wave of micro brands

A few thoughts on building a brand around *your* niche

Archive

The state of footwear and imagery that distorts reality

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Chatting with KidSuper about world-building, collabs, modern day CTOs, and more

Chatting with KidSuper about world-building, collabs, modern day CTOs, and more

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The 1% of Website Visitors & Building a Brand Vibe

+ deadstock suppliers, the changing game of experiences and custom zipper pulls

Oren John

Remixing your products is the new originality

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Building in Wellness, Creative Directing Running, & Marketing Personal Brand

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New age brand strategy, the best blanks, selling a business

Ask not for whom the content bell tolls; it tolls for thee

Oren John

What Gen Z spend their money on, the color of summer '24, and the new social clubs

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How to make BTS content, the best of product packaging, and more

What's in our Twitter bookmarks this week

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Vlog exercises, peak creative director & excellent partnerships

+ an interview with Andrew Lamsback, Head of Creative at ASRV

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Generational luxury, logo slapping & an interview with Haruko Hayakawa

Oren John

Making social content that crushes, scaling affiliate programs, and more

Hyper

A Report on Luxury, Online

New from HYPER & Vaan Group

Hyper