Your new brand strategist, helping you explore modern consumer brands and product trends.
Connect
New from HYPER & Vaan Group
A few thoughts on building a brand around *your* niche
The duality of becoming creative archivist, while also leveling up on meta ads
+ an interview on the future of creative ops
+art directors on social and visual selections
How technology is shaping brand strategy, and the consumer shifts we see coming in 2025
Live from Guangzhou, plus a travel content planning and execution overview.
A full exercise to run for your brand
Chatting with KidSuper about world-building, collabs, modern day CTOs, and more
+ deadstock suppliers, the changing game of experiences and custom zipper pulls
