Let micro-influencers drive sales this holiday

With minisocial, you can create a project that includes micro-influencers, TikTok affiliates, whitelisting access, and fully licensed UGC. 🤯

They take care of everything: booking for creators and managing the negotiations so you can focus on what matters—using the content that drives results.

Work with top creators who’ve partnered with brands like Solo Stove, Olipop, and Love Wellness, and see why their content:

• Drives TikTok ads into the top 1% of CVR

• Cuts add-to-cart costs by 50%

• Boosts organic views by 92%

Submit your brief in under 10 minutes, and let minisocial handle the rest.

Quick note: 
HYPER readers get 25 creators/videos for $1,700 (their regular rate is $2,000).

Get started ASAP for a holiday boost and see why over 1,000 brands love minisocial.

Nature as a creative muse for your brand

Nature as a theme. Nature as a setting. Nature as the backdrop. Nature as an aesthetic.

So many brands right now are channeling the great outdoors to build narrative for their products.

Like Earth Studies, who’s been notorious for integrating that into their product drops.

Or Paratodo.

Or Adsum’s cabin-in-the-woods collection.

Or Gramicci’s latest partnership with Keen.

And the list goes on.

The reality is that brands are looking for ways to incorporate nature into their products organically, as if it were a seamless extension of what already exists.

More of this.

The year of the sound system

Everywhere I turn, someone is tricking out another sound system, and I love it. This has been a few years in the making, but it feels like we’re in an era where music-as-a-backdrop has made its way to brand work and creative campaigns.

Whether brands are doing this in the form of a listening room/bar/café, using speaker brands to repurpose something from the past, or using it as a side piece for a collab, campaign, or art direction, speakers are having their moment.

Ronnie Fieg just teased out a partnership with Bose where he reimagined the iconic Bose 901s from the 1960s.

Bandit Running celebrated their latest sneaker collaboration with Asics for the NYC Marathon like this.

And Meta is launching popup shops in LA to debut their Ray-Ban glasses, using these beautiful speaker sets as the backdrop for a bright and airy space.

As cliché as it sounds, music—and speaker systems—are becoming a way for brands to create intentionality in their retail experiences.

Sure, you can throw some tunes on the Sonos in a retail shop, but it means more when you have a custom JBL set to host listening parties, spin records from, and create an identity around something physical.

More brands should incorporate this into their customer experience (if you have a retail footprint).

Supersizing the product

Another fun way brands tweak their creatives with their product campaigns is by enlarging the products themselves. And you know what? It’s fun!

J.Crew did it with their recent fall catalog campaign.

Bram’s Fruit did it as a prop for part of their SS2025 collection.

Marcus Milione’s Minted NY brought their shoe to life (literally) with the much-coveted Saucony collab.

Examples abound. But what I love about this idea is that it takes something ordinary and leaves room to tweak it without it feeling overly extravagant.

Is it loud? Maybe. But it adds a dimension of pleasure and connection you don’t often get otherwise.

How to do a competitive audit

That time of year is here… 2025 planning simultaneously as we enter the holiday rush. We’re here to help with our guide to doing a core competitive audit in your niche. Below is a video with a screenshare and a basic breakdown.

Start with TikTok Search (Reddit is great for this too). Search for your brand and your competition and search the words "review", "worst", "best", "complaint" etc. Evaluate through the lens of what consumers love, what you need to include, and what hate that you could build a solution for.

Look at top-performing content to get ideas for briefs.

Use Social Blade to evaluate growth on IG. Check their tagged posts to see what customers have to say and what influencers are tagging. Tie Social Blade growth moments back to what content sparked them.

Evaluate their ads by going to their Facebook Page and using the ads transparency tool. How many are they running, what types of creative? What has been running the longest, whats changed recently?

Sign up for their email to see what their onboarding is like, and add items to the cart after checking the abandoned cart flow. Take note of their popups and discount offers. Then, check Milled to look at their campaigns.

And use Particl to evaluate sales data, color, trends, big days, events, when they released new products and more.

Links into the ether

A compilation of creative inspiration we’ve found from Twitter, Instagram, and all corners of the internet. Enjoy…

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Hyper reports

Check out our market reports. We spend many hours researching markets, categories, brands, and products within the consumer space so you don’t have to.

• A Guide to Excellent Merch - HERE A thorough guide to making better merch of all kinds for your brand, covering everything from factories to fulfillment.

• Reports on Running, Golf, and Tennis — HERE — a guide to each sport, the market opportunities, and how to launch your own brand.

Inquiries? Shoot us a note here: [email protected]

We’d love to chat!

Oren & Clayton ❤️ you