What happened last week

This week, Oren did a deep dive on creative direction trends on YouTube, Clayton talked about the art direction on Kith x Columbia, and Oren gave a glimpse at the idea of commerce as a natural extension of art.

If you want an invite code to the new moodboarding app Cosmos, we have a few left using the invite code DESIGN.

If you’re looking for last week’s newsletter with candle brand factories and a deep dive into brand colors, you can find it here.

Work with creators like it’s 2024

A few weeks ago, we talked about the importance of making tools for content creators and brands that they actually use. The problem with many eCommerce / creator economy tools is that they often don’t solve a problem that exists—they find problems that don’t exist.

But, Superfiliate is rewriting the playbook in this space.

Creating a product that allows both brands to co-promote their collabs and product launches in a compelling way is 100% the future of commerce.

They’ve built a seamless product that plugs into your Shopify store, leveraging your existing integrations (email, sms, subscription, attribution, etc.), and enables brands and creators to win together. So, this week wanted to spotlight our favorite examples from their customers.

Chamberlain Coffee

Why we like it:

• The IG-style grid and 5-star reviews as a way of creating a more relatable, human touch. The social-first approach also puts less pressure on cool aspirational imagery, and instead focuses on the social proof of the product.

MUD\WTR

Why we like it:

• Built-in payment pages for products, tailored with custom discounts from the creator that is promoting the product. The old way of doing commerce had users visit a site, get bombarded with popups, and click five pages deep before reaching the product page. This is social commerce at its best—simplifying steps in the purchase process.

Fatty15

Why we like it:

• Might sound simple, but even if the customer is watching an influencer’s video with a swipe-up CTA to a product, they’re likely to have questions about that product. So, embedding them directly into the page keeps the experience and thoughtful. They’re more likely to purchase if their questions are answered in one place.

If you’re a brand that relies on influencer programs as a key growth strategy or a creator who constantly runs partnerships for brands, this is honestly one of the dopest eComm tools you can leverage on the market.

Check the Superfiliate website and see what they’re up to. Next time, we’ll build our own mockup landing page, and show you our playbook for how we’d work with creators.

Athleticwear Factories

This week, we have factories of all types to get you started making activewear and athleisure. And all of them have no polyester options 🫡

- A good starter, off-the-shelf, low MOQ activewear option: BNH.

- A great recommended go-to option for a new scaling brand production: Arabella.

- A luxury option with true big-brand level materials and design support: Crease Group.

How to know when a meme is cooked

Memes are built into our shared internet vernacular, something creators, people and brands alike increasingly engage with, something whose power, weaponized... has more potential than any other piece of content.

This tweet a few weeks ago accentuates there is no great place to track memes and check what's happening in the world…

And so this week, I am making a modest attempt at including what I saw this newsletter, and the exercise of tracking them is a testament to just how brutally fast the internet moves.

You want to feel like a week is actually a month? Try to keep track of memes for your newsletter, because this exercise aged me ;)

Explore below:

Main characters — the meme formats that defined last week online

Behold a meme horse

We are also introducing the HYPER “torched-meter” for whether a meme can still be participated in or its too far gone, 1 has potential, 10 don’t touch.

Torched meter - 5 - Big corporates are posting, which is a bad sign, but it’s also a beautiful art piece and overall positive so we’re gonna let it live.

Lil Yachty elevates our collective consciousness…

This conversation starts with this previous viral concert performance, a staple on the streetwear aggregator pages:

@showorldwide

That entry of Lil Yachty on Coffin was crazy 🤯🔥 #lilyachty #concert #crowd #festival #coffin #entrance #liveperformance #livemusic #livera... See more

Then… this AI technology debuted

Of course, an immediate crypto connection

Then… mass useage:

Four days in, complete ubiquity for internet natives. Now are we supposed to explain this to the Deloitte brahs?

Torched meter (9). The time has gone, but we’ll enjoy watching them as it falls.

Next up… wifejack enters

And brings along her mans

If you feel wojack diving inclined…

Torched meter (3) - wojacks can never be truly torched.

The crossover we didn't know we needed

And god knows where things go from here

Brewing - potential memes with a torched meter of 1

Young Thug meets the office

The masters delivered a photo with much potential

A decent change the basecamp to cringe mountain graph becomes something greater:

Tangential, the trends on IG

On Instagram, we’ll see a video style begin to get adopted by c

The youth are dropping luxury wallets to show off fits, and products

Torched meter (8)

The trip and scan

Torched meter (9)

Cut30 video bootcamp

The next Cut30 content bootcamp with Oren and crew that’s helped 250+ creators and brands launch and improve their short form video skills for Instagram, TikTok and Youtube Shorts starts end of April, learn more here.

Hyper Reports

Check out our market reports. We spend many, many hours researching markets, categories, and brands & products within the consumer space–all so that you don’t have to.

How to Source Blanks 101 — HERE 
A guide to finding and producing your own merch

Market reports on Running, Golf and Tennis — HERE A guide to each sport, the market opportunities, and how to launch your own brand

Inquiries? Shoot us a note here: [email protected]

We’d love to chat!

Oren & Clayton ❤️ you