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Campaigns

Campaigns

Oren John
November 21, 2023

This is it, the week of Black Friday, Turkey 5 for my Amazon-selling friends—our Super Bowl of sorts.

At this point, the beds are made, the influencers paid (Net30 from the end of the month), and we sit and watch the numbers.

Some reading to stop you from staring longingly at e-commerce dashboards:

Artlist dropped their free 2024 brand content report, a wealth of ideas on how your brand should look at content in 2024. Grab it here.

Looking for some holiday reading? May I suggest the System Magazine archive, most of which can be downloaded in PDF.

This is an Oren solo email this week, Clayton and I will be back with the full HYPER experience next week.

In the Spirit of the Season

Get 50% off a Pietra Beginner or Pro subscription for 90 days with code OREN50, they’re also offering free shipping on all samples Black Friday to Cyber Monday!

Fiverr Pro (vetted 5 star support) is doing 15% off services with code “orenmeetsworld” here. See some of the work we got from them in this video (sponsored).

Clean self-care brand (and Costa Mesa resident with me) Jack Henry is 30% off.

20% off gifts from the garden at Flamingo Estate.

Campaigns

Reflecting back on the year and a few of my favorite campaigns. Each stand out for a different reason. Some have impactful visuals, others a viral concept, some just interesting product ideas. No matter what industry you’re in, there’s some inspiration to find.

Video with all my picks:
https://www.tiktok.com/@orenmeetsworld/video/7303574785986940203

The energy and clamor of House of Error’s Black Friday Market Crash

The absurdity of Brigade’s sock sleeping bag, set against a backdrop of New York life.

The cowgirl vignette from Understated Leather

The vehicle framing of Stussy’s Fall

The film-styled scenes of Libero’s sting operation

If you missed it last week, read our full liberty interview here:
https://mail.hyperstudios.us/p/talking-shop-adam-appugliesi-libero

GET STARTED WITH CUT30

The cart is open and there are 7 days left to join our CUT30 short-form video bootcamp. Starts Nov 27th, and ends before the holiday. This is your time to bring a new skill into the new year.

If you’ve ever wanted to learn how to make video online for you and your brand, we use a combo of thorough curriculum, group zooms plus accountability and workshopping on Slack to help you break the mold and become a regular video creator, whether green screen, talking head, or filming the world around you.

The last cohort saw freelancers, brand owners, social media managers, creatives and athletes alike find their rhythm and learn how to create content for TikTok and Instagram Reels. Maybe it’s time you joined them.

Use code OrenBF for $100 off this next session - https://cut30.co/

Colin breaks down one of the success stories from the first BootCamp:

We’ve been using @hanslorei as a success story for Cut30 but every time I look at his page I have to go back and update our content lmao.
First it was 7k followers in 2 weeks
Then it was 12k followers in 3 weeks
Then 20k in 5 weeks
Just looked and this dude has 21.8k on IG… twitter.com/i/web/status/1…
— Colin Landforce 🛠,🛠 (@landforce)
4:51 PM • Nov 18, 2023

Related, I’ve been sharing a lot of links of examples companies and individuals can use for formats for short-form video.

Artists/Designers:

Social media is the new portfolio
So many designers, artists etc have great work but it's relegated to links no one sees unless presented
You've gotta take your work to the people
So many fun content styles to do this with, i love this from the amazing CJ Hendry - and a format… twitter.com/i/web/status/1…
— Oren John (@orenmeetsworld)
12:44 AM • Nov 21, 2023

Luxury product overview:

Build credibility in a niche with short form video by 👇
- quickly showcasing interesting, rare or new products
- using professional footage (iPhone cinematic mode is a cheat code)
- simply detailing specific features
- using a caption that a potential buyer would want to… twitter.com/i/web/status/1…
— Oren John (@orenmeetsworld)
1:17 AM • Nov 14, 2023

Craft/artisan business

If you have a business where you actually perform a craft… you can crush with short form content
Video Breakdown:
4-5s intro shot with “POV” caption
6 .5s product shots
+ trending audio
Video by designs . by . maxx
— Oren John (@orenmeetsworld)
4:31 AM • Nov 9, 2023

KITCHEN SINK

Typographic Tips:

A helpful thread for enhancing your compositions through typographic tips:
— Joe Diver (@joediverco)
6:29 PM • Nov 18, 2023

Another social network: https://twitter.com/amoamoamo/status/1726212349151871095

Geo-coded UX:

I suspect that UX design is extremely geo-coded, and most people do not acknowledge this.
here's some web design from a team in Jakarta.
— ST (@seyitaylor)
6:41 AM • Nov 19, 2023

A glitch in the matrix of Oreo IP

WHEN DID OREO BECOME A
KITCHENWARE COMPANY?!!
MONDELEZ IS REALLY OUT HERE TRYING TO INCREASE SHAREHOLDERS VALUE 😂😂😂
BY ANY MEANS NECESSARY
— Andrea (@iiiitsandrea)
8:04 PM • Nov 20, 2023

The accessories wars are heating up: